Why should I start a blog?

A blog, or online journal, is a powerful communication tool that can help you engage your site visitors, deepen relationships with your readers and customers, and increase repeat visits to your site. Big businesses are using blogs to put a friendly face on their customer interactions — now you can, too!

You can add new entries (also called posts) to your blog whenever you like — in fact, the more often you post, the better! Your blog can include words, photos, or both, and address anything you like, from your recent vacation or your favorite music to breaking business news. You might use your blog to keep your family up-to-date on the milestones in your newborn's life, or let your friends know how your wedding planning is going. Business owners often use blogs to test ideas or solicit feedback about new products.

Unlike a newsletter or advertisement, a blog is an interactive medium, a way for you to personally engage with your site visitors. Readers will be able to post comments about your entries, which will be marked with the date and time of publication and automatically archived. (You'll be able to delete any comments that don't seem right for your blog.) You can reply to those comments or simply watch the conversation unfold!